CYBERSECURITY JOB HUNTING GUIDE
  • Home
  • Introduction
    • Things you should know
    • The strategy
  • Paths into Cybersecurity
    • First steps
    • SWOT Analysis
    • How much time do you need?
    • Calculate& Evaluate Knowledge
    • Imposter syndrome
    • Time Management
    • Cybersecurity Domains
    • Cloud Security
    • Financial advice >
      • Credit score
    • The salary
    • Advocacy for underrepresented groups
  • Goal Setting & Career paths
    • Find your career in 5 steps
    • Cybersecurity career options
    • Career finding with LinkedIn
    • Transferable Skills (general)
    • Transferable IT Skills
    • Find a path with job descriptions
    • The I do not know path
    • Do you know “garbage” jobs?
    • “Bonus” knowledge
    • Learning & Motivation
    • Particular vs. any job
    • Pentester path (start)
    • Pen Testing as Career
    • SOC Analyst as career
    • Security Engineer as career
    • Compliance & Risk as career
    • How to find a career (IAM Engineer)
    • Find a company
  • Networking
    • Networking like a pro
    • LinkedIn
    • Referrals & Skills
    • LinkedIn Recruiters >
      • Working with a recruiter
    • Cyber Community
    • Networking University
    • Mentoring
    • Build your personal brand
    • Goal of Networking
  • Hands-on
    • The home lab >
      • Designing a home lab
      • Ways to create a home lab
      • Hypervisors >
        • VirtualBox
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        • QEMU/KVM
      • Docker
      • Operating Systems >
        • Kali Linux >
          • Installing Kali with VirtualBox
        • Parrot
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          • Installation Security Onion
        • Metasploitable2
        • Ubuntu
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          • Windows in a VM
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          • Preparing Windows logging
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      • Firewalls >
        • pfSense Installation
        • pfSense configuration for Security Onion
    • Volunteer Work
    • Note Taking
    • Red labs >
      • Cyberseclabs
      • HackTheBox >
        • HackTheBox Academy
      • INE red side
      • RangeForce
      • Offensive Security
      • TryHackMe
      • Virtual Hacking Labs
    • Red tools & techniques >
      • Atomic Red Team
      • DVWA
      • Metasploit
      • OSINT tools
      • OWASP Juice Shop
    • Blue labs >
      • Blue Team Labs Online
      • DetectionLab (free)
      • INE
      • Letsdefend >
        • LetsDefend password stealer
      • Opensecuritytraining (free)
      • PurpleLabs
      • RangeForce
    • Blue tools >
      • Install a Canary Token
      • CyberChef
      • EDR Lima Charlie installation
      • EDR LimaCharlie configuration
      • EDR Velociraptor (free)
      • EDR Bluespawn (free)
      • DeepBlueCLI (logs Powershell, free)
      • Raccine (ransomware protection, free)
      • Install RITA (detects C2 traffic, free)
      • Sandboxes >
        • Joe's Sandbox
      • SIEM ELK Stack
      • SIEM Graylog >
        • Getting started with Graylog
        • Install Graylog
        • Graylog Windows agent
        • Graylog Linux agent
        • Graylog as application
      • Suricata with RangeForce
      • Identifying IoCs with RangeForce
      • What2Log
  • Certifications, Degree & Courses
    • Overview
    • Free & Affordable Resources
    • Pick your cert
    • Skill Assessment
    • Get a cheap degree
  • (Employment) fraud & scams
    • Suspicious Offer
    • Second Offer
    • Certification Scams
    • Fraud with courses
  • Analyzing a job ad
    • The Header
    • Building a Bridge
    • The Responsibilities
    • Desired Skills
    • Preferred Qualification
    • Benefits
    • Own skills vs job ad
    • Dealing with poorly written job ads
  • Resume writing
    • Templates
    • Building a draft
    • Resume in Detail
    • Understand the company
    • ATS and tailoring
    • Last Step
  • Cover letter
    • Writing a cover letter
  • Preparation & Interview
    • Organize your job hunt
    • SWOT Again (interview)
    • Twitter
    • The interview
    • Interview Questions Designed To Trick You
    • Post interview tasks
  • I did it all, but...
    • You are not alone
    • Try Something New
    • Why You'll Fail in Cyber Security
  • Yes, I got a job!
    • Two, or more offers?
    • Continued learning
    • Moving up
    • Lessons learned
  • Conclusion
  • Additional things
    • Reviews (labs, courses, certs) >
      • CompTIA A+
      • CompTIA Network+
      • CompTIA Security+
      • CompTIA Server+
      • CompTIA PenTest+
      • DroneSec DSOC
      • Defensive-Security Purple Labs
      • FAA Part 107
      • INE eCPPT & PTP
      • Letsdefend review
      • Microsoft AZ-500
      • RangeForce SOC 1
      • RangeForce SOC 2
    • Work In A Different Country >
      • The Work Permit
      • Working in the US
      • Studying in the US
      • Studying in Germany
      • Work in a different country
    • Other Resources >
      • Useful Links >
        • All about careers
        • Red resources
        • Blue resources
      • YouTube
      • Twitch
      • Podcasts
      • Books
      • Udemy
      • Thanks
    • Contributors
  • Stefan Waldvogel, where can I help?
  • Home
  • Introduction
    • Things you should know
    • The strategy
  • Paths into Cybersecurity
    • First steps
    • SWOT Analysis
    • How much time do you need?
    • Calculate& Evaluate Knowledge
    • Imposter syndrome
    • Time Management
    • Cybersecurity Domains
    • Cloud Security
    • Financial advice >
      • Credit score
    • The salary
    • Advocacy for underrepresented groups
  • Goal Setting & Career paths
    • Find your career in 5 steps
    • Cybersecurity career options
    • Career finding with LinkedIn
    • Transferable Skills (general)
    • Transferable IT Skills
    • Find a path with job descriptions
    • The I do not know path
    • Do you know “garbage” jobs?
    • “Bonus” knowledge
    • Learning & Motivation
    • Particular vs. any job
    • Pentester path (start)
    • Pen Testing as Career
    • SOC Analyst as career
    • Security Engineer as career
    • Compliance & Risk as career
    • How to find a career (IAM Engineer)
    • Find a company
  • Networking
    • Networking like a pro
    • LinkedIn
    • Referrals & Skills
    • LinkedIn Recruiters >
      • Working with a recruiter
    • Cyber Community
    • Networking University
    • Mentoring
    • Build your personal brand
    • Goal of Networking
  • Hands-on
    • The home lab >
      • Designing a home lab
      • Ways to create a home lab
      • Hypervisors >
        • VirtualBox
        • VMWare Player
        • QEMU/KVM
      • Docker
      • Operating Systems >
        • Kali Linux >
          • Installing Kali with VirtualBox
        • Parrot
        • BlackArch
        • Red Hat Enterprise Linux >
          • RHCSA
        • Security Onion >
          • Installation Security Onion
        • Metasploitable2
        • Ubuntu
        • Windows >
          • Windows in a VM
          • Windows with Virtual Machine Manager
          • Preparing Windows logging
          • John Strand's ADHD VM
      • Firewalls >
        • pfSense Installation
        • pfSense configuration for Security Onion
    • Volunteer Work
    • Note Taking
    • Red labs >
      • Cyberseclabs
      • HackTheBox >
        • HackTheBox Academy
      • INE red side
      • RangeForce
      • Offensive Security
      • TryHackMe
      • Virtual Hacking Labs
    • Red tools & techniques >
      • Atomic Red Team
      • DVWA
      • Metasploit
      • OSINT tools
      • OWASP Juice Shop
    • Blue labs >
      • Blue Team Labs Online
      • DetectionLab (free)
      • INE
      • Letsdefend >
        • LetsDefend password stealer
      • Opensecuritytraining (free)
      • PurpleLabs
      • RangeForce
    • Blue tools >
      • Install a Canary Token
      • CyberChef
      • EDR Lima Charlie installation
      • EDR LimaCharlie configuration
      • EDR Velociraptor (free)
      • EDR Bluespawn (free)
      • DeepBlueCLI (logs Powershell, free)
      • Raccine (ransomware protection, free)
      • Install RITA (detects C2 traffic, free)
      • Sandboxes >
        • Joe's Sandbox
      • SIEM ELK Stack
      • SIEM Graylog >
        • Getting started with Graylog
        • Install Graylog
        • Graylog Windows agent
        • Graylog Linux agent
        • Graylog as application
      • Suricata with RangeForce
      • Identifying IoCs with RangeForce
      • What2Log
  • Certifications, Degree & Courses
    • Overview
    • Free & Affordable Resources
    • Pick your cert
    • Skill Assessment
    • Get a cheap degree
  • (Employment) fraud & scams
    • Suspicious Offer
    • Second Offer
    • Certification Scams
    • Fraud with courses
  • Analyzing a job ad
    • The Header
    • Building a Bridge
    • The Responsibilities
    • Desired Skills
    • Preferred Qualification
    • Benefits
    • Own skills vs job ad
    • Dealing with poorly written job ads
  • Resume writing
    • Templates
    • Building a draft
    • Resume in Detail
    • Understand the company
    • ATS and tailoring
    • Last Step
  • Cover letter
    • Writing a cover letter
  • Preparation & Interview
    • Organize your job hunt
    • SWOT Again (interview)
    • Twitter
    • The interview
    • Interview Questions Designed To Trick You
    • Post interview tasks
  • I did it all, but...
    • You are not alone
    • Try Something New
    • Why You'll Fail in Cyber Security
  • Yes, I got a job!
    • Two, or more offers?
    • Continued learning
    • Moving up
    • Lessons learned
  • Conclusion
  • Additional things
    • Reviews (labs, courses, certs) >
      • CompTIA A+
      • CompTIA Network+
      • CompTIA Security+
      • CompTIA Server+
      • CompTIA PenTest+
      • DroneSec DSOC
      • Defensive-Security Purple Labs
      • FAA Part 107
      • INE eCPPT & PTP
      • Letsdefend review
      • Microsoft AZ-500
      • RangeForce SOC 1
      • RangeForce SOC 2
    • Work In A Different Country >
      • The Work Permit
      • Working in the US
      • Studying in the US
      • Studying in Germany
      • Work in a different country
    • Other Resources >
      • Useful Links >
        • All about careers
        • Red resources
        • Blue resources
      • YouTube
      • Twitch
      • Podcasts
      • Books
      • Udemy
      • Thanks
    • Contributors
  • Stefan Waldvogel, where can I help?
  CYBERSECURITY JOB HUNTING GUIDE

Build your personal brand

Author: Stefan Waldvogel

Use your personal brand to get your dream job in Cybersecurity

Build your personal brand
Getting a job in Cybersecurity is hard, especially if you have a "special" background. Maybe you are an immigrant or Black, Latino, Asian, or something else. Sometimes the gender is such a factor because, in Cybersecurity, we have few women.

If you are in such a position, you should build a personal brand to improve the chance to get a wanted job. Personal branding is promoting yourself. People buy products because they know a product, and you can do the same. Do you want a job in a highly competitive field like Cybersecurity? -> Promote yourself.

Be careful because everything you are doing is visible for a long time or forever. If you talk bad about something and five years later you are "famous," you might kill your brand with an old story. Everything is essential; each word and each action counts.
​
  • If you use LinkedIn, fix your profile and design it the right way. Talk to people, try to help others, or do something you like.
  • ​Connect with other people or influencers. If you are visible in an area with influencers, people might recognize you, too. Do not copy their style; create your own brand and use your own ideas.
  • If you have the option, try to talk to people via meetings. Start small, so you can improve each time you are in public.
  • Promote your own brand by creating a blog or a webpage.
You want a job in Cybersecurity; therefore this is your target audience. Tailor your thing to it.

My story:
As an immigrant, I do not have connections in the US (this changed), but I still want a good job, and I want to work with talented people. Besides knowledge, my second pillar to get a job is creating my personal brand. Of course, I have the ability to do a lot of jobs but is not enough.

I had 20 connections on LinkedIn over a year ago, but now I have over 7000. I added many Cybersecurity related people to increase my visibility. If you add people, use this power. I am writing valuable posts because it reflects my personality and people like it. You can find your own way to stand out. If you want to start, this first step takes time, and I would say at least six months.

The next thing you can do is to connect to “influencers.” I followed Heath Adams, but I found a more powerful way. If you are visible, other people are in the same stage but with a different focus. You can work together to reach your goal. I am not a YouTuber, but I liked what Gerald Auger was doing, so I did things with him together. If you want to create a personal brand, look at others and work together. Famous people have little time, but they have time for you if you ask the right people. Maybe in 5 years, this person is well-known, but you still have this personal connection.

I am shy and introverted! Talking to people is challenging for me and others. If you are shy, talk to people anyway because you can grow and increase your visibility. People care most about themselves, and if you make a minor mistake, people care little.

Do you know why I have this website? For four reasons:
  1. It is my personal brand. I use this project to get a job and for networking.
  2. Many people wanted my help, but my time is limited. The only way to share my knowledge with many people is through this website.
  3. Why not learning something new? As a penetration tester, it is helpful to have an own website, and you know how it works to build one. It is an additional skill.​
  4. I learn English with it.
Next: Goal of networking
© 2021. This work is licensed under a CC BY-SA 4.0 license​